Bob is Co-Founder and the Chief Executive Officer of Bright Health, a new health insurance startup serving the Colorado individual marketplace, launching Jan 1 2017. Focused on business development and strategy, Bob draws on more than three decades of experience in healthcare innovation to guide Bright Health on its mission to provide a smarter, more connected healthcare experience that strengthens the relationship between patients their care providers. He believes there’s a better way to better health, and Bright Health is fulfilling his vision for simpler, more affordable health insurance that connects people to leading physicians and enhanced care.
Before co-founding Bright Health, Bob advised private equity firm and venture capital firms on healthcare. He also served on several for-profit and not-for-profit boards. From 1986 to 2008, Bob led a wide range of initiatives as an executive at UnitedHealth Group, becoming CEO in 2000. Previously, he was one of the first employees at Peak Health Plan before it was acquired by UnitedHealthcare.
Bob earned his bachelors and masters degrees from the University of Michigan.