VP Global Head of Digital Medicine
Bozidar Jovicevic is a VP and a Global Head of Digital Medicines at Sanofi, in charge for beyond-the-drug initiatives. He is MD/MBA by training and during the first part of his career he spent 12 years at Novartis in various sales and marketing roles, launching two multi-billion dollar products on a regional and global level. He then moved to a medical function where he orchestrated transformation of multichannel engagement with HCPs through building a global eCongress platform dubbed as “Netflix of medical conferences” (currently available in 104 countries).
Bozidar is highly entrepreneurial (founded three startups), loves playing chess (used to play semi-professionally) and is passionate about the science of human behavior and peak performance.