Chief Executive Officer
Throughout his career, Dave has been in on the ground floor of several successful brands, always blending his passion for fitness with his business acumen.
As CEO of Orangetheory Fitness, Dave leads the company’s franchise model, regional development and product development efforts, and has also developed its popular fitness apps and state-of-the-art heart rate monitors. He has spearheaded rapid growth, as the company has issued 1,000+ franchise licenses in 11 countries since 2010. That success follows on the heels of his work in senior sales / operations roles with Massage Envy, taking it from 20 to 800 stores; and building an area representative network at European Wax Center, which expanded to 550 locations in less than nine years.
Zealously committed to nutrition and overall wellness, Dave makes regular TV appearances on the topics of fitness and franchising. He earned a bachelor’s degree in physical therapy and a master’s degree in business administration from the University of Florida.