In 2006, Jay Sales joined VSP Global, an industry-leading organization that brings together high-quality, high-fashion eyewear, customized lenses and ophthalmic technology to help more than 85 million people see. Since then, Jay has been an integral part of launching VSP’s innovation lab, The Shop. Predicated on design thinking, lean methodologies, and disruption theory, The Shop is breaking down boundaries between the digital and physical worlds where technology, healthcare, design and fashion collide. Jay has over 20 years of experience in technology, which has included positions working with IBM and its premiere business partners, HP, and multiple start-ups and Internet companies. He is currently leading a fast-paced team that emphasizes design-driven disruption via technology ranging from iot, intelligent systems, to distributed ledger technologies for the healthcare, retail and vision industries.