Co-founder & CEO
Maayan is the founder of Hello Heart, a digital program that empowers people to understand and improve their heart health – the #1 cost factor for employers. The program is clinically based and targets people with high blood pressure. The solution is easy to use, and helps participants improve their heart health in a fun and engaging way.
Hello Heart delivers real results – enrollment rates are 44% of targeted employees on average, and 50% of participants at risk reduce their blood pressure using Hello Heart. Maayan is an experienced strategy and consumer behavior specialist. In her previous position, she ran the consumer goods and retail practice in a leading management consulting ﬁrm. She managed several successful new-product launch projects for industry leaders like Hyundai, Nestle and American Express. Maayan holds a B.S.c in Biotech and an MBA.