President, Appriss Health
Rob Cohen serves as the President of Appriss Health and is responsible for the strategic vision and all aspects of operations of the business. Rob is an experienced healthcare executive with over 20 years of experience ranging from start-ups to Fortune 50 corporations.
Prior to Appriss, Rob was Market President with Evolent Health, a leader in delivering services and technology to health systems to aid in the transformation to value-based care. In this role, Rob led the delivery and operations of a comprehensive set of services including care management, physician engagement, direct-to-employer strategy, and payer strategy and negotiations. Prior to Evolent, Rob was Vice President of Product Management for Healthways, and founded and spearheaded Healthways’ efforts in delivering population health services to health systems and physicians to support the transformation to value-based care.
Before entering the world of population health, Rob was the co-founder of ARCUS Financial Services, a wholly-owned subsidiary of Anthem formed to aid physicians and patients with the growing challenges presented by consumer-directed healthcare. Rob began his career as a management consultant with McKinsey and Company, advising the senior management of Fortune 500 organizations on growth strategy, new market entry, operations optimization, and mergers and acquisitions.
He earned a B.B.A., summa cum laude, from The University of Texas at Austin, a Masters of Computer and Information Technology from The Moore School of Engineering at the University of Pennsylvania, and an M.B.A. with honors from the Wharton School at the University of Pennsylvania.