Veronika Litinski is an alliance builder, LEAN start-up practitioner, and health technology innovator. She is CEO at GeneYouIn Inc., a personalized medicine company boasting best-in-industry bioinformatics and client engagement technology. GeneYouIn’s Pillcheck platform makes personalized medicine affordable and accessible to all.
GeneYouIn ensures that new genomics data streams align with the workflows and business requirements of health benefits plans, doctors and pharmacists. In addition, it provides life-long value to the individual. Optimizing the company’s growth trajectory, Veronika is drawing upon a decade’s experience launching innovative products in the medical sector, building winning teams and capitalizing opportunities in the health and wellness revolution.
From its inception, Veronika led the Health practice at MaRS Discovery District in Toronto. Collaborating with Baycrest Hospital, the world’s leading centre for the study of memory and aging, she also piloted the launch of Cogniciti, a digital health product suite that has since helped millions of aging adults with significant memory concerns. Prior to her career in Digital Health, Veronika helped grow the Venture Finance arm of GATX Capital in San Francisco. A chemist by training, Veronika first discovered her passion for health sciences as a cancer researcher at Lawrence Berkeley National Laboratory.
While bringing to market GeneYouIn’s genomics-guided medication management service, PillCheck, Veronika is also building Konona Health, a management company and digital health accelerator focused in consumer health. Konona’s portfolio companies leverage the very best of science and entrepreneurial cultures for the new ear of data-powered decision making.